Green Terp News
Summary of Green Terp Pilot Program - Spring 2017
The Green Terp program, a partnership between the Department of Resident Life and the Office of Sustainability, engaged residential students in a dynamic program that promotes personal sustainability action. The program supported and rewarded students that took steps to reduce their environmental footprint. Green Terp provided an action checklist, guidelines, support and rewards for participation. The program was designed for individual students primarily in their freshmen and sophomore years.
Students completed five simple steps to become a certified Green Terp:
- Green Terp registration took place within each residence hall twice per month during the Spring semester.
- Students signed the Green Terp Pledge that was personalized for each hall and was displayed prominently at the Front Desk during the pilot.
- Participants received a magnetic Green Terp Checklist that they could display in their room as a reminder of their actions.
- Students were informed and participated in Green Terp through residence hall engagement activities, an ELMS page, a Green Terp website and newsletter, and a monthly social media contest.
- Participants who completed ten actions on the checklist became Green Terp Certified. They received certification awards and were recognized in the newsletter.
During the pilot phase (Spring 2017), the program operated in two residence halls: Oakland Hall and Ellicott Hall, totaling approximately 1,300 students. The goal of the pilot program was to reach 20% of students within the pilot residence halls or approximately 260 students. This goal was achieved and Green Terp registered a total of 295 students! In addition, 83 students became Green Terp certified, which is 28% of participating students.
121 Green Terp participants also completed the post-pilot survey. Some key survey results are:
- 92% said signing up was easy.
- 69% said magnetic checklist was awesome.
- 70% said the Green Terp activities were a fun and important part of the program.
- 38% were neutral about Green Terp ELMS page.
- 42% were neutral about the Green Terp newsletter.
- 74% of respondents were certified Green Terps.
- 67% of respondents who DIDN’T certify said that it was because they were too busy to participate.
As a way to evaluate the program’s effectiveness at changing behavior, students were asked to place themselves on a sustainability behavior continuum when they registered and then again when they became certified. Statistics show that Green Terp moved students along the continuum from least sustainable to most sustainable.